The company started its operation in as the Frito Company. It merged with H. In , however, Frito-Lay, Inc. The company has grown exponentially ever since and is now the largest snack food company under Pepsico management, distributing snacks all over the world. The Contest is a great way to showcase talents. However, your entry needs to include a title to your own taste up to three components, and also a short essay on your inspiration. You can submit your entry into any of the following ways:.
To do this, follow the guidelines below:. See this Burger King Scholars Program. You can visit any of these retail websites to complete and submit an entry. After the competition entrance, Retailer Website s can also provide ancillary sweepstakes or giveaways, that can be susceptible to different giveaway rules published on such Retailer Website s. See in Store screens for Certain directions, including the domains for your various Retailer Sites.
Also, throughout the entrance process, participants will probably submit another:. Perhaps a large portion of those voting had not tried the chips, and even though the flavor sounded good in theory or at least the best of the three options , the product was not up to par.
Perhaps votes are not a good indicator of purchase intent. Or perhaps the votes of enthusiastic participants are not reflective of broader tastes. Flavor fails are only a negative, of course, if the goal is longterm sales growth. If the contest is turns more marketing gimmick than serious, then the company risks alienating consumers with bad products or decreasing trust in the brand.
However, if the company truly does view this contest as a longterm product development strategy, then I believe it should a recognize the difference between novelty and a winning product and b think more broadly about what consumers value beyond flavor. To develop a truly innovative crowd-sourced product, the company could source ideas on health, ingredients, form, and more. Interesting post! I have noticed that the idea of crowd sourcing consumer product flavors has become more prevalent and I wonder if Lays was the originator of this fad.
It also suffered some of the same issues as Lays with middling commercial popularity despite positive reviews in an over crowded space. I have often wondered whether this necessarily means the endeavor was a failure and therefore really enjoyed your point about marketing gimmick vs product development and the relative merits of each. Everything Bagel With Cream Cheese. Share Your Vote:. Nashville Hot Chicken. Spinach Artichoke Dip.
Fried Green Tomato. You May Also Like. Mariah Carey. Back in -- when we were pure, naive souls not yet fully exposed to the horrors of the snack game -- this was a novel concept.
There were four new flavors, and they left it to us -- the people -- to pick which flavor would reign supreme. These was the sort of democratic authority that those in more chip-bereft nations like, uh, I don't know, does Djibouti have Lay's? They also gave us a cappuccino-flavored potato chip. It was weird. The first time was a success, so Lay's brought the campaign back for season 2. This time, they when with foods from different regions of the United States -- except New York which I assume is referring to the city and Greektown which is apparently a section of Detroit.
Overall it was a step down from the first lineup. It would get worse. Yes, they all lost. In , Lay's ditched the whole "Do us a Flavor" label and went for a couple new spin-offs. Their first attempt was to pit their current flavors against some new flavors, which were slightly different twists of similar concepts. Here's how they matched up:. None of the new flavors won. Maybe it wasn't a good idea to hold familiar, popular flavors ransom in exchange for the prospect of a new flavor.
Very much like the Olympics that inspired them, these chips were poorly managed and undertaking the entire enterprise was ill-advised. Also, apparently Lay's really digs Greek Flavors. These chips came out about a year after the Gyro chips.
The newest lineup is also the smallest. This is probably a good thing. Each rendition up until this point has featured some sort of "trainwreck" flavor. Looking at you, Chinese Szechuan Chicken. Fortunately, all three of these year's flavors were decent.
It's the best lineup overall. And now, the all-time rankings:. Chinese Szechuan Chicken - Passport. This is probably the worst potato chip I've ever eaten. Original Review - These take nothing like chicken. They taste nothing like Szechuan pepper. They taste nothing like any Asian food I've ever had. It took me a moment to place the flavors, and my brain may be going nuts possible , but here it is: These taste like eating a fortune cookie covered in lukewarm soy sauce, washed down with a porter-style beer brewed and chipotle peppers.
Exactly like this one. Korean Barbecue - Flavor Swap. It's like if you took a barbecue chip and removed all the things that make it good and then replaced them with dumber, worse flavors.
Original Review - These are intriguing, and interesting to try. They do a great job emulating the flavor of steak, with a little bit of ginger mixed in. It's a cool flavor to try. It's not a good flavor to keep eating.
Cappuccino - This is the single weirdest flavor that Lay's has put out since this contest began. Somehow, it's not the worst. At the very least, I respect the ambition. They swung for the fences. I kind of liked them, but mostly because of morbid curiosity. Original Review - These taste like unsweetened Waffle Crisp cereal.
If you've ever had that cereal, then you know that's a weird thing to say, since Waffle Crisp cereal is mostly sugar. These are fascinating to eat, but aren't actually appetizing. It's like your mouth is watching "Breaking Bad.
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